BEHIND THE BRAND
Emma Prentice, Founder
HODA is an ethical fashion brand that's been evolving since its foundation in 2014. Each garment is made in close collaboration with a highly skilled family of tailors in Rajasthan, India.
We design one-off and bespoke silkwear made from recycled sari fabric, block print cottons and neutral basics. Our philosophy is to create a simple silhouette and let the wearer make it her own.
We are the antithesis of fast fashion. We create classic wearable pieces that we hope you will take out of your wardrobe again and again.